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STRATEGY
THRESHOLD
What is THRESHOLD STRATEGY?
Threshold Strategy/Design is the practice of intentionally shaping the spaces, moments, and signals that guide people across key transitions—whether emotional, psychological, relational, or cultural.
It uses symbolic cues, sensory environments, and structured rituals to help individuals or groups move from one state of being to another with clarity, integrity, and resonance.
It’s the design of passage, not just place, that turns change into an efficient, cohesive, meaningful experience.
I Work With:
MUSEUMS shifting from object-focused exhibits to participatory, community-engaged ecosystems, helping them reimagine spatial flow, visitor engagement, and emotional resonance.
UNIVERSITIES and academic institutions rethinking how pedagogy and space intersect in the age of AI, climate urgency, and neurodiversity, helping them structure curriculum and physical environments that reflect future-facing values.
ORGANIZATIONS in cultural repair, such as collectives or nonprofits, reckoning with their origin stories, public accountability, or reorienting from extraction toward reciprocity.
CREATIVE LEADERS in industries like tech, fashion, and fragrance who are evolving their brand ethos, entering new markets, or stepping into public-facing roles for the first time.
SELECT INDIVIDUALS (such as athletes, artists, and independent scholars) navigating the tension between personal vision and institutional collaboration, in need of symbolic clarity and infrastructural scaffolding.
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